At the heart of the logomark is a stylized “K” combined with the shape of an airplane — subtly evoking structure, forward motion, and stability. Influenced by the founder’s background as a pilot, the design draws inspiration from the metaphor of flight planning: mapping a clear path through turbulence toward a defined destination. The interlocking shapes reflect guidance and partnership throughout that journey.

The wordmark pairs Baskerville and Josefin Sans to reflect both tradition and clarity. Baskerville adds a refined, trustworthy presence to the firm’s name, while Josefin Sans introduces a clean, contemporary tone—together creating a visual voice that feels both established and approachable.