Private Wealth Advisory Group
Project Overview
For Private Wealth Advisory Group, the objective was to develop a clean, structured identity that reflects the firm’s focus on building trusted financial relationships. The new logo system needed to feel intelligent, dependable, and human — mirroring the advisor-client dynamic that defines their personalized approach.
Concept & Design Direction
The logo icon uses interlocking navy and grey forms to represent the two-way relationship between advisor and client — each side holding equal visual weight. It conveys balance, clarity, and mutual respect, making the symbol both visually stable and conceptually meaningful.
The wordmark uses Abhaya Libre, a contemporary serif with stately proportions and excellent legibility. “Private” and “Wealth” are emphasized in uppercase and bold styling, helping establish authority and recognition, while the overall stacked format maintains an organized, professional tone.
Primary Logo Lockup
This primary logo arrangement places the symbol above the stacked wordmark, creating a clean and centred layout ideal for formal brand uses.
Alternative Logo Lockup
The horizontal lockup arranges the icon and wordmark side by side, offering a compact and versatile format ideal for website headers, email signatures, and other narrow spaces where vertical stacking isn’t optimal.
Colour Palette
The navy tone conveys stability, integrity, and experience — key traits for a financial advisory firm. The grey adds neutrality and balance, while white supports visual clarity across all brand applications.
Typography
Abhaya Libre brings classic structure and trustworthiness to the brand, while Roboto offers clean readability for digital and printed content. Together, they ensure a cohesive voice that balances legacy and modernity.
Logo Applications
Final Thoughts
This brand identity was designed to communicate trust, structure, and human connection — core values at the heart of Private Wealth Advisory Group. The resulting logo system is bold, professional, and versatile, ready to support the firm’s reputation for thoughtful financial guidance.
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