Ray The Designer
Portfolio Showcase

Nova Wealth

Brand Identity Design Portfolio: Nova Wealth
A refined visual identity built to inspire trust and empower clients navigating retirement planning.
Industry:
Financial Services
Approved on:
January  2023
Contribution:
Brand Identity Design

Dearly Mary Photography

Crafted a cohesive brand identity and custom Webflow website for a lifestyle photographer, showcasing her authentic, storytelling photography style and helping her connect with her ideal clients.
Branding
Website Design
Low-Code Development
Membership on Website

Industry

Photography

Release Date

April 2025

Contribution

Branding, Website Design, Low-Code Development, Membership on Website

Website

dearlymary.ca

Dearly Mary Photography

Crafted a cohesive brand identity and custom Webflow website for a lifestyle photographer, showcasing her authentic, storytelling photography style and helping her connect with her ideal clients.
Industry:
Photography
Release Date:
July 2025
Website:
dearlymary.ca

Project Overview

Nova Wealth helps individuals approaching retirement build stable, predictable income plans. The goal of this project was to create a logo system that reflects the firm’s reliability, clarity, and commitment to long-term client relationships. The identity needed to balance strength and warmth — appealing to a demographic focused on security, legacy, and trust.

Concept & Design Direction

The logo centres on a majestic tree, symbolizing Safe Estate’s three decades of stable growth and legacy building. The visual language draws from nature and heritage, expressing financial maturity while keeping the tone accessible and confident.

The Urbanist typeface was selected to complement the organic form of the tree with modern clarity and professionalism. A deep green palette was chosen to evoke prosperity and trust — qualities that resonate with the target clientele.

Concept & Design Direction

At the heart of the logo is a gold square containing an “N” symbol that subtly forms a knot — representing the trusted connection between Nova Wealth and its clients. This visual metaphor reflects the firm’s promise of dependable, personalized financial guidance.

The wordmark, set in uppercase Alexandria, communicates strength, professionalism, and polish. The classic serif forms elevate the brand’s sense of credibility while keeping it visually distinctive and timeless.

Concept & Design Direction

The logo centres on a majestic tree, symbolizing Safe Estate’s three decades of stable growth and legacy building. The visual language draws from nature and heritage, expressing financial maturity while keeping the tone accessible and confident.

The Urbanist typeface was selected to complement the organic form of the tree with modern clarity and professionalism. A deep green palette was chosen to evoke prosperity and trust — qualities that resonate with the target clientele.

Concept & Design Direction

The logo centers on a majestic tree, symbolizing Safe Estate’s three decades of stable growth and legacy building. The visual language draws from nature and heritage, expressing financial maturity while keeping the tone accessible and confident.

The Urbanist typeface was selected to complement the organic form of the tree with modern clarity and professionalism. A deep green palette was chosen to evoke prosperity and trust —qualities that resonate with the target clientele.

Primary Logo Lockup

The primary logo pairs the knot-inspired “N” icon with the full wordmark in a vertical arrangement, ideal for formal brand use across print and digital platforms.

Alternative Logo Lockup

This version repositions the elements into a horizontal format — maintaining clarity and recognition when vertical space is limited.

Nova Wealth – Colour Palette

Colour Palette

Gold symbolizes wealth, success, and long-term value, while neutral grays and whites provide balance, sophistication, and legibility across media.

Typography

This type pairing reinforces the brand’s tone: authoritative yet human. Alexandria delivers formality and elegance, while Poppins ensures accessibility and clarity in supporting content.

Nova Wealth – Typography

Logo Applications

Nova Wealth – Stationary Set
Nova Wealth – Office Sign
Nova Wealth – Pin Badges & Mug
Safe Estate – Stationary Set
Safe Estate – Office Sign
Safe Estate – Pin Badges & Mug
Nova Wealth – Final Thoughts

Final Thoughts

Nova Wealth’s identity system was designed to resonate with individuals preparing for the next chapter in life. Through thoughtful symbolism, premium typography, and a timeless colour palette, the brand conveys reliability, care, and long-term vision.

See the Logo in Action

Get in Touch and Let’s Collaborate

Feel free to send me a message on LinkedIn using the link below — I’d love to hear from you.

Featured Portfolio

Discover thoughtfully crafted work, each designed to elevate its brand to its fullest potential.

Branding + Websites

Coelacanth Studio

Coelacanth Studio

Brand identity and website design for my own design studio, specializing in branding and website design services.
Brand Identity Design
Website Design
Low-Code Development
Graphic Design
View project
Dearly Mary Photography

Dearly Mary Photography

A custom brand and website for a lifestyle photographer, designed to reflect her storytelling style and attract ideal clients.
Brand Identity Design
Website Design
Low-Code Development
Membership on Website
View project

Brand Identity Design

Heritage Financial Services, LLC

View project

Nova Wealth

View project

Family Wealth Management Group

View project

Safe Estate, LLC

View project

j.o.y. wealth partners

View project

Private Wealth Advisory Group

View project

Kennedy Retirement Solutions Inc.

View project

Financial Staples

View project

Other Logos That I’ve Designed

“Ray built my brand from the ground up and brought it to life through a beautifully designed, fully functional website. His attention to detail and creativity are unmatched.”
Mary Ann Pre-Lecitona